The Shoe Box: Can Retail Branded Magazines Really Be Successful?
So, it looks like more and more retailers are jumping on the “let’s do a magazine – either online or print – to generate more revenue” bandwagon. First eBay launched The Inside Source, which targets fashion forward, trend savvy shoppers who aren’t really into the whole auction “thing”. Since I’m not an eBayer, I’m interested to see where they’re going with this. Only thing is, I can’t say that it would prompt me to purchase anything if I already have a cloudy view of ebay. But who knows.
News broke this week that Forever21 is launching a Fashion/Beauty/Lifestyle Magazine. Their goal in launching the magazine is to reinforce their belief that anyone can achieve a high-end look, no matter what the budget. Sidebar: I think they’ve already achieved this with the Twelve By Twelve brand. I don’t know if it’s the models that put the pieces over the top, but I absolutely LOVE that it. Moral of story – check out Twelve by Twelve.
